Rhetorical PrécisPlunkett in the article, " Let's Purge the Brain Dead From Our Roads" suggests that those who commit the crime of driving and texting should be charged bigger fees as well as base the penalty on their income; suspend their driving license for at least several days or a month if necessary. Plunkett supports his suggestion by first defining the brain dead as people with the characteristics or behaviors of paying more attention to their devices than their surroundings. He then illustrates a scene of walking behind one of theses brain dead people as he puts emphasis on how troubling it is to get past such a person to your destination. Lastly, he explores the statistics of accidents caused by drivers that were distracted by their electronic devices. Plunkett's purpose is to suggest to the Department of Transportation to produce more strict consequences and to bring awareness to some of those "brain dead" readers so that the roads and streets may become safe once again. The author writes in a mock-serious yet concerned tone to the Department of Transportation as well as distracted drivers. This work is significant because it attempts to connect with the reader in a humorous yet serious way, which may cause readers to actually take in consideration Plunkett's advice.
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Rhetorical Analysis: TonePlunkett's approach to the topic of "texting and driving" was, if not, more unique than others. Plunkett wrote with mock-serious, yet concerned tone. As Plunkett first described those who pay more attention to their devices rather their surroundings, he seemed to make the intro more dramatic than it needed to be. Taking on the appearance of a horror movie trailer, Plunkett begins to write about his main focus: the dangers and annoyance of electronic distraction. However, he began to refer to people that refuse to put down their electronics as "The brain dead", which shares close reference with the walking dead. This was done in attempt to connect with the reader through humor. As his tone begins to shift from mock-serious to a genuinely concerned one, Plunkett begins to state real life statistic of accidents that occurred due to distracted driving in order to show that the subject at hand is a rather serious one that should be tended to with great care.
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